Our Story

Wildfire Roots opened in 2018 with a simple goal: to bring cute, comfortable clothes to women who are out there doing all the things. We had just moved to a small town that was seriously lacking in shopping options, and I thought—why not create the kind of boutique I’d want to shop at myself? So, I did.

I’m Jackie—wife, mom, chaos coordinator, and founder of this little dream turned downtown destination. Wildfire Roots is for the everyday woman—the one who’s running errands, juggling carpools, heading to work, and just trying to feel a little more like herself when she gets dressed in the morning.

The name Wildfire Roots tells my story. I’ve always had a bit of a wildfire in me—passionate, impulsive, a little unpredictable (in the best way). And while my roots have been scattered across the country (thanks to life as a military brat and then an Army wife), this boutique has become the place I’ve planted something meaningful.

We’re proud to be a small-but-mighty, family-run shop located in the heart of historic downtown. Around here, you’ll find cute, comfy, casual pieces in both regular and plus sizes. We keep things easy and effortless—think boho-inspired staples and mom-on-the-go essentials that make getting dressed the least stressful part of your day.

But what truly sets us apart? The heart behind it. Customers tell us we’re like a best friend—honest, encouraging, and always hyping you up. Whether you shop with us in-store or online, we’re here to help you feel confident, happy, and completely you.

We’re also rooted in our community. We proudly support local youth sports, take part in downtown revitalization, and aim to make Wildfire Roots more than a boutique—it’s a space to connect, feel seen, and walk out feeling better than when you came in.